A new or growing business comes with new and growing challenges. The challenge is why we are entrepreneurs. Unfortunately, it isn’t always fun, especially when it comes to your local digital marketing efforts.
You have enough to do with your daily business operations. The last thing you need is to worry about your Instagram feed or monthly product or service specials on Facebook. A local digital marketing and SEO company helps setup and manage your campaign monthly. This allows more time for your business. As you know, delegating tasks to the experts is part of being a good business owner.
Bring in the Digital Marketing Experts
It is not easy finding a reputable, knowledgeable, and ethical digital marketing company locally that gives you a realistic return on your investment. For most of us, it’s the last thing we want to deal with.
You should consider your needs and budget when choosing a local digital marketing company to help setup and manage your campaign. There is a huge difference between a $800 per month campaign and a $10,000 per month campaign. Local digital marketing campaigns are less expensive and a great place to start for businesses. This can help ease your initial marketing investment.
We all know marketing isn’t cheap (unless its a scam). The money spent on marketing campaigns need to show a return for every dollar invested. ROI (Return On Investment) is the best way you determine whether your money is working for you, or if you are throwing money into the wind. The reason digital marketing is so effective is we get refined website traffic data from resources like Google Analytics. This helps us quickly quantify your ROI.
Hire A Local Digital Marketing Company in Escondido, San Diego County
Save yourself a ton of time and many headaches. Hire a reputable, local digital marketing to manage your online marketing. Do your research. Make sure the company is clear on what they offer and when before you sign up. Have a clear agenda on what and when to expect work and a clear fee structure. Don’t hire them if you don’t get questions answered promptly or clearly. We work for you, not the other way around.
Local Listings and Social Media
When you start a new business or are growing your company, start with a basic presence on Social Media, organic search engines SEO, and paid advertising. Your local listings are important and must have professional and consistent brand visibility. These do NOT require you to have a website immediately, but DO allow your business to be seen on places like Google’s map results, Yelp recommendations, and Facebook. These are simple yet powerful listings that get your business name in the game. You can also combine paid elements to these social and directory listings to promote your listing over other organic rankings. This is VERY helpful in the beginning while growing your organic rankings.
Building an Optimized Website
Movin’ on up.
Consider the following once you decide its time to invest your time and money into a professional online presence:
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What is a good website budget?
A good website budget is whatever you can comfortably afford. You can set up a SquareSpace account, have us create a customized version of a premade, or templated, WordPress website, or get a fully custom design that no one else has specifically for your company. SquareSpace runs from $12-$40 per month. You will probably spend from 20-40 hours setting up your website. These have less available access for organic optimization, but are an inexpensive place to start your website. Your next level is to have us setup and customize a premade, or templated, theme for WordPress. This runs from $1500-$4,000 usually. A custom designed website is the most expensive and usually the most beautiful. These start around $10k then go up to $50k or more if you want ecommerce included.
We usually recommend a basic brochure website to start for local businesses on a limited budget to get your organic SEO “seed planted”. It takes from three months to one year on wide average to get decent organic search placement depending on a number of factors, including your content marketing and social media activity. We advise creating a paid advertising campaign with your digital marketing campaign. Once you realize higher organic visibility and traffic, you can then decrease your paid advertising budget.
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What requirements and costs are involved in maintaining a website and digital marketing campaign?
It is required that you create content for your website almost every week (twice per month if you’re ranking high), post to ALL social media on a consistent basis, interact with customers online in review and social media forums, and interact with your agency regularly to not only give them photos to post and news to relay, but keep an eye on your results. It is always good practice to have a review meeting with your agency quarterly, if not monthly to go over results.
The costs vary as greatly as the website creation. Services like SquareSpace can include hosting in their monthly costs, as well as an email address or two. These are great for service-based, local businesses in San Diego County.
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Should I hire an agency to manage my campaign?
If you have the resources, the answer is definitely YES. The last thing you want to worry about is checking up on Facebook, Yelp, or Google to see if someone left you a bad review. These bad and/or neglected reviews are silent killers of your business. Axys Digital Marketing has developed one of the most basic local digital marketing campaign packaged plan for Escondido and San Diego County. This is one of the best investments your business will ever make.
