As a business in today’s market, effective digital marketing resources can be hard to come by. As a result, ‘Think with Google’ recently published a digital marketing resource called Advertising Solutions Center (ASC). ASC details successful approaches for several types of digital marketing strategies.
The journey to become a buyer these days is complex. Most businesses focus is brand visibility, lead generation, or online sales. Therefore, understanding the journey a person takes to become a buyer is vital to know.
Consumers today takes more than just a click — it’s a conversation.
As more and more people rely on multiple devices to make decisions, the customer journey has become more complex. Too often marketers concentrate on single points of contact within that journey, losing sight of their true marketing goals. To help you keep track of the big picture, we’ve created the new Advertising Solutions Center.
Google offers several different articles to help focus your digital marketing campaign around your goals. For instance, if your goal is to create more online lead generation, there are several articles and videos for you to view.
- Drive new, qualified leads
- Measure and optimize the lead pipeline
- Nurture and reengage existing lead opportunities
In conclusion, whether your prefer video marketing hints or sales expansion case studies, this resource is worth bookmarking.
Contact us today to help build your custom digital marketing campaign. Also, learn more about our small business digital marketing packages for the greater San Diego area.