What Are Paid Ads?
There are a variety of paid advertising platforms and services offered within our paid ads management services, including:
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Paid Search Engine Advertising
This includes placing paid ads in search engine results pages (SERPs) for targeted keywords. The most common search engine advertising platforms are Google Ads and Bing Ads.
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Social Media Paid Ads
This includes placing paid advertisements on social media platforms such as Facebook Ads, Instagram, and LinkedIn Ads.
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Display Advertising
This includes placing advertisements on third-party websites, such as banner ads, pop-ups, or other display ads. Display advertising networks include Google Display Network and other third-party advertising platforms.
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Video Advertising
This includes placing ads on video platforms such as YouTube and in-stream ads.
Paid Ads Management Services
Axys Digital Marketing offers various paid ads management services to help businesses create and manage paid and pay-per-click (PPC) advertising campaigns on various platforms. Some of our most common paid advertising services include:
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Paid Ads Campaign Strategy
We will work with your business to develop a comprehensive paid advertising strategy that aligns with your target audience and campaign goals.
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Paid Ad Copywriting and Design
Our team will create eye-catching paid ad copy and design tailored to the specific platform and audience.
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Keyword Research
For search engine paid advertising, such as Google Ads, we will research and select the most relevant and effective keywords for the business to target.
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Advertising Targeting
We will help your business target your paid ads to the most relevant audience based on factors such as demographics, interests, and location.
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Advertising Optimization
We will monitor and optimize your paid ad campaigns to ensure they perform as effectively as possible.
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Landing Page Optimization
Landing pages improve the overall conversion rate of your paid ad campaign. Depending on your paid ads campaign choices, we may also help create and update these paid ad landing pages.
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Campaign Reporting and Analysis
The advertising company will provide regular reports on ad campaign performance, including metrics such as click-through rates, conversion rates, and return on ad spend.
These are just a few examples of our many services under our paid ads management services. The specific services offered will depend on your package plan or custom campaign agreement and the needs of your business.